Wednesday, June 26, 2013

The Case of the Dodgy Tradesman

 

There has been troubling reports about dodgy tradies and con-artists that get away with a lot of money for jobs not done or work that is utterly sub-standard it’s bordering on dangerous or potentially hazardous.  Despite media reports that are supposed to create awareness and prevent these tradies from deceiving un-suspecting clients, there are still some who get away with it.  It really is not surprising because some of these tradies have done their homework on the art of deceit and there are those who are downright charming, they’ll evade your request for an ABN number.  In this case, in order NOT to be conned – information is your means of protection.







1.       The Dodgy Tradie goes around offering their services.  If someone knocks on your door and tells you that you “need” something fixed, then you are most likely talking to a dodgy tradie.  The good ones do not have time to go around scoping neighborhoods, they are usually booked from one job to another.
2.       They evade questions on permits, licenses and insurances. They may be charming at first but they get intimidating when they are confronted and especially when they do not get what they want.  So do not even ask them for it.  Go online and straight to the Business Checker website and see if their company is listed and if they have at least a satisfactory rating – a high rating is better.







3.       They do not have referrals.  Dodgy tradies give you their previous clients because they are likely to give negative comments. If they do give you a list, ask specific questions on the type of work done and why you they think they did a good job.  Happy customers usually are happy to answer your questions. 
4.       They usually want to be paid up front.  If there is a need for down-payments and a good tradie will always be willing to negotiate, the dodgy tradie just gets upset altogether. It is also advisable that for work that is over $12,000 you may request for only 10% down payment.
5.       Good work never comes cheap.  Skill, experience and hard work usually come with a price and giving out a discount upfront means you may be getting the losing end of the deal.  Dodgy tradies usually gives outrageous discounts because they do not intend to work at all.

Remember that it is better to think twice before you dole out your hard earned savings.  It is even better to not go into any transaction before you are assured that will be getting the best deal both for your builder and you.  Do not be afraid to ask questions and ask authorities about you rights.  It is a bigger headache to complain after the damage is done.
Good tradies are not hard to find, you just need to know where to look.

Visit these sites for more information:




Insight That Matters – Understanding Your Customers

Any business, no matter how small requires tenacity, creativity, endless curiosity and the need to be one step ahead of both your competitor and your customer – all of which are crucial to the company’s long term sustainability.    This is the reason why big companies spend between 2% to 10% on marketing research.  This however is usually not the case for existing small businesses.  It is also one of the reasons why most small businesses have not evolved and are forced to close down because of the competition coming in from big –well funded and well-resourced companies.  Remember the movie “You’ve Got Mail” ? … It’s not just a love story.

What most small businesses do not know is that there is a whole new market out there waiting to be served.  Likewise, there are new technologies that help them reach that market.  The local store now has the potential to go global and be able to have costumer insight that used to take months plus a lot of resources to acquire. 

The power of marketing is being able to know what customers want to buy based on their behavior. Because doing business is not just about what you want to sell but more importantly what your market needs.  The data provided by Google Analytics (for online businesses) and Prism Skylab (for physical businesses offer what are aptly called as business intelligence at your fingertips. What used to be a grueling task of gathering relevant information is now literally in the palm of your hands. 

Prism Skylab



Prism Skylab is described as a “global leader in managing, analyzing and optimizing offline commerce”. With the use of cloud technology, they make use of any surveillance or video camera in your stores into a managing and data gathering system that can be accessed from any laptop, smart phone or tablet.   Data provided range from foot traffic, length of visit, and purchases which gives you a better understanding of how store lay-out, product placement and time affect your customers and their decisions to purchase.


Google Analytics

 

Google has transformed itself into a resource powerhouse and clearly their main goal is to provide the best experience for the internet user who is their main client.  And to achieve that goal they provide webmasters with the right tools to create the best website possible.   Google Analytics provides insight into the behavior and profile of online visitors in your site – essential data that help you develop a site that coverts visitors into buyers and regular customers.




The world is definitely getting smaller and everything changes faster than ever.  Capturing your market’s attention gets even harder because there are so many choices available to them.  This is why it is important that if they do step into your store or land on your page, it is crucial that your store or website has what they need and that it has what it takes to keep them coming back for more.

References: